Brand Awards | PR

In recent years, the QSR space has exploded — from salad bars to spicy chicken concepts, competition is fiercer than ever. In 2024, Salata experienced a dip in industry presence, missing out on award recognition and key visibility. Recognizing the impact, we set out to rebuild that momentum with a focused strategy.

We leaned into leadership visibility — attending conferences, building relationships with hosts for panel opportunities, and reconnecting with journalists to put Salata back on the radar. As new openings launched, franchise interest grew, and national campaigns rolled out, this approach became a powerful brand-building tool.

The results spoke for themselves. Salata won Best Healthy Restaurant in the Best of the Best Houston 2024 awards — our first time placing, and a major win in our home city. Even more significantly, after a one-year absence, we returned to the Fast Casual Top 100 Movers & Shakers list, landing in the top 50 for 2025. A major milestone in reestablishing our place among the industry’s leading innovators.

While this isn’t a full list of awards earned, these are two standout wins where I played a key role in securing recognition for the brand.