National Salad Day 2025

Overview:
To celebrate National Salad Day on May 1, Salata launched a high-impact, omni-channel campaign designed to drive traffic, increase digital engagement, grow loyalty membership, and amplify brand visibility. Executed across paid media, PR, email, website, social, and in-store channels, the campaign resulted in significant sales growth and digital momentum.

Goals:
Boost in-store and online traffic
Drive loyalty program sign-ups and redemptions
Increase brand awareness through PR and media
Improve engagement and conversion across digital channels

Promotions:
🥗 BOGO in-store offer (covered by brand)
🚚 Free delivery via Salata.com
🎉 “Salata for a Year” giveaway (1 winner per market)
🌟 Triple loyalty points via Paytronix
📱 Social media contest with 6 winners

Digital Marketing Highlights:
Countdown Timer: A Google countdown timer was implemented in the week leading up to May 1 to build excitement and anticipation.

Website Traffic:
1. +257% increase in sessions YoY (14,132 vs. 3,954)
2. +233% increase in new users YoY (8,422 vs. 2,528)
3. +10% increase in online orders YoY (630 vs. 569)

PPC Performance:
1. Clicks: +308% YoY (3.3K total)
2. Impressions: +725% YoY (38K total)
3. Strong engagement with BOGO-specific ad creative and targeted keywords

SEO Performance:
1. +43% organic clicks YoY
2. +127% organic impressions YoY
3. Top keywords: “salata bogo,” “salata buy one get one,” and “salata national salad day”

Website Activation:
A delayed 5-second pop-up banner promoted the BOGO and free delivery offer to online visitors

Social Media Impact:
Pre-launch and launch feed posts reached 15,394 users across Instagram and Facebook
6 winners selected via social contest to receive "Salata for a Year"

Loyalty Program & App Integration:
Emails (April 28–May 1): Avg. open rate of 39.3%

App homepage carousel graphics drove visibility and engagement
Triple Points Day: 1,460 new sign-ups & 11,563 redemptions via Paytronix

Public Relations:
1.Supported by national press release and media outreach
2.Featured in outlets including Franchising.com and the International Franchise Association
3.Campaign earned 140M+ impressions across digital and media

Results Summary:
1.Total Net Sales from BOGO $512,000
2.Website Sessions (YoY) +257% (14,132 total)
3.Google Ads Clicks (YoY) +308% (3.3K total)
4.Loyalty Redemptions 11,563 members
5.New Loyalty Sign-Ups 1,460
6.Media/PR Impressions 140M+
7.Social Reach (Meta platforms) 15,394 users

My Role:
Led cross-functional campaign strategy and execution
Managed digital advertising, SEO, loyalty, and email channels
Oversaw social media contest and engagement
Directed web activations (banner, countdown, analytics)
Partnered with PR team for outreach and media coverage
Compiled performance reporting and insights